CupCycle is the official reusable cup partner of the European League of Football. For the entire 2025 season, we supply sustainable cup solutions to all stadiums.
The European League of Football keeps growing – and so does CupCycle. As the official partner for sustainable cup logistics, we supply every ELF stadium with reusable cups.
Our team coordinates delivery, cleaning and take-back for every game. With data-driven capacity planning, we ensure enough cups are in circulation at peak times.
The collaboration includes individually branded cups with the ELF logo as well as team-specific special editions. Fans can keep the cups as collector's items or return them against a deposit.
Sustainability is at the heart of it: using reusable cups saves several tonnes of plastic waste per season. All figures are documented transparently and shared with the clubs.