Party atmosphere meets environmental awareness: CupCycle on the biggest Mallorca party tour with thousands of fans.
The world's biggest Mallorca party tour brings Ballermann vibes to the largest halls in Germany. Thousands of fans celebrate to the hits of Mallorca stars and enjoy the exuberant atmosphere.
For the 2024 tour, CupCycle took over the complete cup concept. The challenge: extremely high drink consumption, long event duration and an audience that wants to have fun without having to think about sustainability.
Our solution: a simple, intuitive deposit system with colourful party edition cups. The return stations were placed strategically and visually integrated into the party decor.
The result convinced everyone: the highest return rates, satisfied organisers and a clearly cleaner event site compared to previous years with disposable cups.