Experience film music live – with a sustainable cup concept. CupCycle was on board for the big European tour.
The World of Hans Zimmer is one of the most prestigious concert series worldwide. The live performances of the legendary film music attract a discerning audience to the largest arenas in Europe.
CupCycle was selected as the exclusive cup partner for the German and Austrian tour. For the arena concerts, we developed an elegant cup design that matches the premium character of the event.
The challenge with arena concerts: short breaks, high demand at the bars and strict hygiene requirements. Our deposit system was seamlessly integrated into the existing catering infrastructure.
Result: over 200,000 cups in use, zero single-use waste, delighted venue operators and a sustainability report that transparently documents the CO2 savings.